L’Orée du Jour is a French company, that prides itself on producing dairy products that are prepared with milk collected exclusively within a 40km radius around Laiterie Coralis in the west of France. Founded by a Frenchman who moved to Hong Kong, the company set out to deliver high-quality dairy products to the Eastern Asian market, where it can be difficult to find premium-quality milk.
The client required a brand identity, as well as packaging design for their new product. The logo had to reflect the rural, agricultural origins of the product, and promote its natural benefits. The packaging needed to reflect its premium, natural qualities and give the product stand-out on the shelf.